Google Ads and Meta Ads campaign management for SMEs

A solution designed around your business goals

Visibility alone is not enough: your campaigns should attract the right people and encourage useful actions for your business. EZBIIZ supports campaign planning, creation and optimization on Google, Facebook and Instagram. Our approach connects your offer, target clients, landing pages and inquiry follow-up to make advertising a clearer, more measurable business tool. Strategy is adapted to your sector, territory, budget and commercial maturity.

The challenges we help you solve

Spending without reliable tracking, poorly qualified clicks, generic messages, weak landing pages and unanswered inquiries: performance depends on the whole journey, not just the ad.

What our support can include

• Audit the market, audiences, offer and existing campaigns.
• Plan Google Ads around search intent and Meta campaigns around audiences and creative.
• Write headlines, ads and visual variations.
• Recommend improvements to landing pages, forms and calls to action.
• Configure or verify conversion tracking, according to available access and tools.
• Optimize budgets, messages, audiences and keywords; produce periodic reports.
• Where appropriate, coordinate call answering and lead follow-up to reduce lost opportunities.

Practical benefits for your business

• Attract visitors who match your offer and service area.
• Understand cost per inquiry and distinguish clicks from business opportunities.
• Gradually improve the relevance of advertising messages.
• Adjust investment based on data rather than subjective impressions.
• Create a better connection between advertising, calls, appointments and sales follow-up.

An approach suited to your organization

For a local SME, efforts can focus on a geographic radius, a specific offer and a test budget. For a company with revenue of $1 million or more, strategy may include multiple services, markets, audiences and conversion stages. International campaigns require localized messages, budgets and measurement for each region.

How we work

1. Clarify the commercial goal. 2. Review the offer and landing page. 3. Establish reliable measurement. 4. Launch creative and targeting tests. 5. Optimize campaigns and qualify inquiries. 6. Provide management with a clear report.

Example use case

A B2B company wants quote requests. Google Ads can capture active searches, while Meta can support discovery and consented remarketing. A dedicated page and prompt lead follow-up then help measure actual appointments rather than clicks alone.